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JOHN PLAYER SPECIAL – CAMPAIGN

 

Photo Florian Geiss
Styling Melanie Bessler
Art Direction Christian Ruess

 

 

 

Working with my team partner Adrienne Tonner and Jan Gericke, we generated a brand campaign at Philipp & Keuntje imitating the style of Piet Mondrian. For John Player Special our work turned out to be revolutionary, since they had not integrated people into their ads before. Companionship rules! Players welcome.