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Three years of exhausting day-to-day work for the Jung von Matt/elbe client „Tchibo Non-Food“ were quite a good practice to create this “Kaffee ist nicht Kaffee” TVC series for Jung von Matt/brand activation.

From Bad Nauheim to Tansania: We placed real sales ladies in the centre of our campaign – to connect the customer with the company. We turned them into unmistakeable brand ambassadors.




Client: Tchibo GmbH
Agency: Jung von Matt/brand activation
Executive Creative Director: Deneke von Weltzien
Creative Director: Karsten Ruddigkeit
Director: Lars Büchel
Art Directors: Sven Klasen, Christian Ruess, Julia Klaustermeyer
Text: Toni Selzer