KAFFEE IST NICHT KAFFEE

TVC campaign for Tchibo

Three years of exhausting day-to-day work for the Jung von Matt / Elbe client Tchibo Non-Food were quite a good practice to create this “Kaffee ist nicht Kaffee” TVC series for Jung von Matt/brand activation. From Bad Nauheim to Tansania: We placed real sales ladies in the centre of our campaign – to connect the customer with the company. We turned them into unmistakeable brand ambassadors.

Agency JUNG VON MATT / BRAND ACTIVATION
Executive Creative Director DENEKE VON WELTZIEN
Creative Director KARSTEN RUDDIGKEIT
Art Directors SVEN KLASEN, CHRISTIAN RUESS,
JULIA KLAUSTERMEYER
Text TONI SELZER
Director LARS BÜCHEL