Underwear ads usually plays with a beautiful superficial appearance. Ok, we also love to look at beautiful perfect people staged in beautiful perfect light. But that’s not satisfying. So we asked what’s behind the beauty, behind the six-pack and behind the tattoos.
The result of that collaboration with the underwear brand Rooxs is a film where the models drop their pants and give us a look into their lives – sometimes funny, sometimes thoughtful. The accompanying photo shoot reflects the spirit of the brand: easy going, unadjusted, contemporary, genuine.
Photographer CHRISTIAN RUESS & SVEN SERKIS
Hair & Make-up MAXIMILIAN DAMMANN
Production & Film SPINGUN
Styling ROOXS UNDERWEAR
Models JONATHAN, CLIFFORD, LINUS, LULU