FREE YOUR PHONIE

Social Media Campaign

There’s a new it piece in town – the smartphone necklace. Not only to protect your phone but to make it also look sexy. The idea of the shoot was to stage the models and products as easy as the product itself. So we created a colorful und reduced visual language that looks like snapshots and funny moments.

To bring more authenticity and spontaneity into the pictures we chose to work with ballet and urban dancers and one athlete. The pictures and small films were created for social media, website and brand shop.

In addition to the pictures we created a couple of super short and super easy films for Instagram. #freeyourphonie

Photographer CHRISTIAN RUESS
Concept & Production STUDIO CHRISTIAN RUESS
Photo Assistant SVEN SERKIS
Moving Images ARNE GRUGEL
Styling VERONIKA NATTER
Hair & Make-up & KATERYNA WULFF
Models PAOLO & DANIELLE @ ESSELLE,
JULIAN @ INDEED, MONA & OLIVER
Booker LAURA SIGNORIELLO