The aim was to create a modern and sophisticated visual language that is effortlessly authentic yet compelling. We celebrate the pureness of the product. So we translated it into an easy but chic set design, that plays with structure and nature. To bring the unisex into the pictures we chose to work with people that are male & female, international, and styled as pure as the product itself.
We show the plain beauty. But with respect for humans and nature. White and light grey marble built the base of our idea. A reduced set design with water and plants has given this setting a natural and easy going touch.
Creative Director & Photographer CHRISTIAN RUESS
Photographer ARNE GRUGEL
Hair & Make-up ELLEN GRABANDT
Art Production Mike Air