MINI LIFESTYLE

CAMPAIGN FOR BMW MINI

Photographer HEIKO PRIGGE @ KLEINPHOTOGRAPHEN
Photo assistant JULIAN MÄHRLEIN
Production SHINY PROJECTS
Creative Direction CHRISTIAN RUESS
Casting SOLOMON WINTER
Stylist JENNIFER HAHN
Props Stylist BEATRICE HURST
Agency PACIFIC ENTERTAINMENT

NO CHAIN NO GAME

Lookbook & Social Media Campaign for PHONIE

Photographer CHRISTIAN RUESS
Photography & Production STUDIO CHRISTIAN RUESS
Photo Assistant SVEN SERKIS
Stylist VERONIKA NATTER
Hair and Make-up ELLEN GRABANDT
Models PHINI, CLAIRE, LAURA, ROBERT

A BLONDE SECRET

Influencer campaign & photo shoot for John Frieda

Blond? Blonder! Blond is more than just a color. It is identity, it is status, it is unity. The Blonde Secret campaign, made with Parasol Island in 2018, focused on three special hair care product collections for blonde hair. I’m a red hair but I understand having the perfect blonde hair is still a secret. The challenge was to create an appealing and recognizable 360° campaign with a strong digital activation. So the idea that deals with the insight of secrets was quite easy: what could be better than to unravel those secrets of perfect beautiful blond hair – #blondsecret on the topics of haircare, beauty, fashion and lifestyle.

The core of this campaign was a secret trip of three Influencers who stands for the three John Frieda blonde product collections. So Olja, Charlie and Alessa – the blond ambassadors – were the inspiring faces of the #blondsecret campaign. Three blonde girls with different requirements for their hair and different backgrounds to explain the diverse effect of the products. While the influencers revealed secret after secret to the social media audience, users were able to get closer to their own perfect blonde by signing up to receive blonde sample packs for their specific needs.

Among the concept, design and other arty things my part was also to stage the products in an authentic way. Next to the shoot by photographer Stephan Ziehen and Director Ben Galster, we created a series of still lifes for John Frieda’s owned channels, all kind of banners and the whole social media stuff. For me quite interesting, because I was able to do what I mostly love – working as a creative director and photographer at the same time.

Client JOHN FRIEDA
Production AGENCY PARASOL ISLAND
Account Management CAROLINA ALBERTINI
Creative / Art Direction CHRISTIAN RUESS
Strategic Creative SABINE WISSDORF
Photographer STEPHAN ZIEHEN
Director BEN GALSTER
Cinematography JULIAN LANDWEER
Editor KAI OBENHAUS
Colourist NADIR MANSOURI
Producer SARAH SCHNEIDER

SANTACLARA

CAMPAGIN FOR LIDL INTERNATIONAL

This goes out to all the delight bringers, turkey stuffers, cake bakers, Christmas makers, pudding haters. To all you bearded women, men in high heels, gender breaking gorgeous ones. Within a context of still-up-to-dateness, I almost see it as my duty to fight for more tolerance and against stigma – nowadays more than ever. I celebrate pride and equal gender marriage – cause yes, gender is an everyday concern which is finally and still so very important. Look at my Container Love Art Project. And there is still so much more going wrong in society.

But for now, let’s start with Christmas. In 2016, a group of likewise minded developed a Christmas story full of joy and justice. Überground. New. Different. Supercool. They got one question for you: Why is it that every year again Mister Coca Cola legend himself, Santa Claus, gets all the fame?

So let’s wake up! And do a reality check: Ain’t it the women who do all the work – most of the time, the mothers, grannies, wives and wonder women who cope with all the stress? Well it’s definitely not the fat white-bearded man! Polish your red shoes, wonderful women, marvelous ma’ams, greatest grannies and fantastic females. Raise your glass, ladies. And step aside, old man. It’s time for #santaclara – born to reign an era of equality, sing out loud for justice, and finally gonna make a change.

The message behind? Be proud of yourself, girls. We are. This campaign started for Lidl, and – hell yeah! – #santaclara sweeps the board all over the world since then.

Creative Direction JO MARIE FARWICK & NIKOLAUS RONACHER
Art Direction CHRISTIAN RUESS & KATHI WALTHER
Song EMILY ROBERTS
Production BIGFISH
Music 2WEIMUSIC
Direction NATHAN PRICE

HELLO BY LIPTON

CAMPAIGN FOR LIPTON HOT TEA

Everyone knows Lipton Icetea. But what about hot tea by Lipton? Is there a gap in the german market? Let’s find out with this welcome campaign by Dokyo. “Lipton heißt Willkommen” is the new brand claim and is more than a commercial. It’s a statement for an open and tolerant mind. A sign for more neighborhood. Beyond any age, gender and national borders.

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christian_ruess_lipton1

Idea DOKYO
Creative Direction SÖNKE BUSCH
Art Direction CHRISTIAN RUESS
Photo MALTE BRAUN @ KAI TIETZ
Regie TODD SELBY
Production CHIRP FILMS

EUROWINGS ON AIR

LAUNCH CAMPAIGN FOR EUROWINGS

christian_ruess_eurowings

After years of working on the airline brand Germanwings it was necessary to rethink. From cheap to innovative and charming-cheeky. From Germanwings to Eurowings. In order to introduce the new brand, Eurowings launched an Europewide OOH campaign. To draw attention to the airline’s sexy offers the models were staged in fashion style.

See the case film.

Client EUROWINGS
Agency LUKAS LINDEMANN ROSINSKI
Creative Direction THOMAS SCHMIEGEL, KERSTIN CORRELL
Art Direction CHRISTIAN RUESS
and others

BORN TO RUN

campaigning for Mercedes-Benz Vans 2011 - 2018

From the very beginning of my career, I was working for many automotive clients like BMW, BMW Mini, Mercedes-Benz, Audi, Porsche, Smart, Lamborghini & Škoda. From draft to realization, from pitches to daily routine, from 360° campaigns to events and fairs like IAA (Internationale Automobil-Ausstellung) or several web summits. I guess that never-ending love story will go on and on…

Here you can see typical day-day-work that comes to award-winning-work. Working for Hamburg based agency Lukas Lindemann Rosinski was always a pleasure. Thank you for 7 years of freelancing for Mercedes-Benz Vans

Photographer ANKE LUCKMANN
Creative Director HENRY BOSE
Art Director DAMIAN KUCZMIERCZYK
Substitute Art Director CHRISTIAN RUESS

GROSS. STADT. JAEGER.

catalogue for Mercedes-Benz CLA Shooting Brake

christianruess_mercedesbenzCLAShootingBrake

The job was to redesign the catalogue for the stunning Mercedes-Benz CLA Shooting Brake. After the concept turned upside down, the production of the folder could start.

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Here you can see more of the campaign, made by Jung von Matt.

Agency JUNG VON MATT / ALSTER
Creative Direction MARKUS KREMER & THOMAS HEYEN
Art Direction (Catalogue) CHRISTIAN RUESS
Photography ANKE LUCKMANN
Post Production RECOM

OBJET TROUVÉ

Design & Layout for Herr von Eden

Photographer JAN RIEPHOFF @ KAI TIETZ
Designer CHRISTIAN RUESS

X BOX STUDIO ONE

Pop Up Studio Hamburg for X Box One

For the launch of the new XBOX ONE, VICE Media organized an experimental showcase: Studio One. The concept was quite clear: A pop-up studio with interactive projection mapping in Berlin, Hamburg, Frankfurt a. M. and Munich, open at the same time, filled with matches between local heroes, accompanied by DJ sets, and much more gaming entertainment.

During the 10 pop-up days, my task was to organize the drinking experience of the event. Means, while Das Bo and Ferris MC were gambling, my sexy bar team created tonnes of Gin Tonic… and well, one extra shot for me.

DIE WORKER MODELLE

Catalogue for Mercedes-Benz Vans

Work it baby. This literature is designed for Mercedes-Benz, while freelancing for Lukas Lindemann Rosinski from 2011 to today. Born to run!

KAFFEE IST NICHT KAFFEE

TVC campaign for Tchibo

Three years of exhausting day-to-day work for the Jung von Matt / Elbe client Tchibo Non-Food were quite a good practice to create this “Kaffee ist nicht Kaffee” TVC series for Jung von Matt/brand activation. From Bad Nauheim to Tansania: We placed real sales ladies in the centre of our campaign – to connect the customer with the company. We turned them into unmistakeable brand ambassadors.

Agency JUNG VON MATT / BRAND ACTIVATION
Executive Creative Director DENEKE VON WELTZIEN
Creative Director KARSTEN RUDDIGKEIT
Art Directors SVEN KLASEN, CHRISTIAN RUESS,
JULIA KLAUSTERMEYER
Text TONI SELZER
Director LARS BÜCHEL

MOUNTAINS

campaign for Mercedes-Benz AMG

Cropping mountains per hour. In 2008, this ad premiered for Mercedes-Benz AMG. Back then I was working as a designer for Jung von Matt/ Elbe. As time goes by…

Creative Directors CHRISTIAN FRITSCHE, PETER KIRCHHOFF
Art Director KAY POTTHOFF
Copywriter FRANK SEILER
Designer CHRISTIAN RUESS

PERFECT CONNECTION

campaign for BMW

Agency JUNG VON MATT / ALSTER
Art Director MIRIAM WAGNER
Creative Director TIM WAGNER
Designer CHRISTIAN RUESS
Photographer KAI-UWE GUNDLACH

MERCEDES MAGAZINE

campaign for Mercedes-Benz

christianruess_MercedesBenz_Online

Photographer JAN RIEPHOFF
Art Director KAY POTTHOFF, CHRISTIAN RUESS

PLAYERS WELCOME

campaign for John Player Special

Agency PHILIPP & KEUNTJE
Photographer FLORIAN GEISS
Creative Director DIETHER KERNER
Art Director CHRISTIAN RUESS
Stylist MELANIE BESSLER