MINI LIFESTYLE

CAMPAIGN FOR BMW MINI

Photographer HEIKO PRIGGE @ KLEINPHOTOGRAPHEN
Photo assistant JULIAN MÄHRLEIN
Production SHINY PROJECTS
Creative Direction CHRISTIAN RUESS
Casting SOLOMON WINTER
Stylist JENNIFER HAHN
Props Stylist BEATRICE HURST
Agency PACIFIC ENTERTAINMENT

HACKNEY MARSHES

Editorial for Cyte Magazine

Photographer JULIAN MAEHRLEIN
Art Director & Production CHRISTIAN RUESS
Stylist LISA DYMPH
Hair Stylist YUUKI YANASE
Make-up Artist LYDIA HARDING
Clothing TOMMY ZHONG

ESCAPING THE REAL WORLD

EDITORIAL FOR IMUTE MAGAZINE

There’s nothing like the peace of the countryside, the quiet and the lack of distraction. It helps you to focus your mind.

Photography SABRINA RYNAS
Art Direction CHRISTIAN RUESS
Styling DAVOR JELUSIC
Hair & Make-up WIEBKE REICH
Models ADAM, ERIK, LUZIE @ IZAIO MANAGEMENT

THE HOTEL

EDITORIAL FOR FOR CROCO MAGAZINE

A place of rest, a place of solitude or just a playground of anonymity offers. Where the stormy life between human noise and continuous overstimulation stops for a minute. Welcome to the sophisticated ambiance between Boulevard and Bohémien. Welcome to the hotel.

Concept & Photography CHRISTIAN RUESS
Stylist MELANIE BESSLER
Model MATAN @ LOUISA MODELS

SANTACLARA

CAMPAGIN FOR LIDL INTERNATIONAL

This goes out to all the delight bringers, turkey stuffers, cake bakers, Christmas makers, pudding haters. To all you bearded women, men in high heels, gender breaking gorgeous ones. Within a context of still-up-to-dateness, I almost see it as my duty to fight for more tolerance and against stigma – nowadays more than ever. I celebrate pride and equal gender marriage – cause yes, gender is an everyday concern which is finally and still so very important. Look at my Container Love Art Project. And there is still so much more going wrong in society.

But for now, let’s start with Christmas. In 2016, a group of likewise minded developed a Christmas story full of joy and justice. Überground. New. Different. Supercool. They got one question for you: Why is it that every year again Mister Coca Cola legend himself, Santa Claus, gets all the fame?

So let’s wake up! And do a reality check: Ain’t it the women who do all the work – most of the time, the mothers, grannies, wives and wonder women who cope with all the stress? Well it’s definitely not the fat white-bearded man! Polish your red shoes, wonderful women, marvelous ma’ams, greatest grannies and fantastic females. Raise your glass, ladies. And step aside, old man. It’s time for #santaclara – born to reign an era of equality, sing out loud for justice, and finally gonna make a change.

The message behind? Be proud of yourself, girls. We are. This campaign started for Lidl, and – hell yeah! – #santaclara sweeps the board all over the world since then.

Creative Direction JO MARIE FARWICK & NIKOLAUS RONACHER
Art Direction CHRISTIAN RUESS & KATHI WALTHER
Song EMILY ROBERTS
Production BIGFISH
Music 2WEIMUSIC
Direction NATHAN PRICE

ROADTRIPPIN

EDITORIAL WITH YUN BERLIN

Why not leave school and go on a trip to no-man’s-land? Why not follow the sun that burns lasting memories in the desert sand? So take your best friend and travel the world together. Get some urban adventures that you could only have once in your lifetime and go to places you‘ve never been before…

This lifestyle series is an homage to the youth and the freedom, taken by photographerARNE GRUGELand art director CHRISTIAN RUESS.

Photographer ARNE GRUGEL
Art Director CHRISTIAN RUESS
Stylist ROMA LOSABERIDZE
Models ADRIA & MARIUS @ BLARE MANAGEMENT

REEPERBAHN FESTIVAL 2017

CONTAINER LOVE EXHIBITION

Container Love Art project at Reeperbahn festival 2017. What a blast. Four days surrounded by wonderful artworks of wonderful artists. Four days of love and diversity. And four days of fantastic singer songwriter music, framed by artist talks, a book presentation, a movie demonstration and an amazing reading.

The Reeperbahn Festival was not only a beautiful experience, but it was also very moving. Many guests talked about their life stories: stories of differentness, stories of outings, stories of their own children which are in a period of discovery for example. They have understood the message: More tolerance! More openness! More togetherness! More love for everyone! Of course, there were others who could not deal with openness, feminism or homosexuality. But they have seen us anyway. ;)

Container Love 6 with | EXHIBITION | AdeY · Amandine Kuhlmann · Anderson Zomer · Andrea Galad · Annika Weertz · Anton Shebetko · Berber Theunissen · Birk Thomassen · Christopher Sherman · Daantje Bons · Joseph Wolfgang Ohlert · Kostis Fokas · Laurence Philomène · Loreen Hinz · Manuel Scrima · Paul Peter · Rainer Torrado · Ruslan Isinev · Sam Scott Schiavo · Schall & Schnabel · Stefan Gunnesch · Sven Serkis · Tania Bohuslavska | TALKS | Joseph Wolfgang Ohlert · Schall & Schnabel | READING | Dominik Bliefert | MUSIC | Emily Roberts & Band · LEA · JJ · Lina Maly · Antje Schomaker | TEAM | Christian Ruess · Patrick Meissner · Jessica Fuchs | DOCUMENTATION | Aileen Höltke · Jessica Stolberg (Vierfotografen) | HELPING HANDS | Susann Ruess · Marius Thieme · Claas Hamann · Carl Ruess · Tim Lucas

Concept CHRISTIAN RUESS
Production Manager PATRICK MEISSNER
Press JESSICA FUCHS
Production CONTAINER LOVE

TEMPELHOF

EDITORIAL FOR KALTBLUT MAGAZINE

Photographer CHRISTIAN RUESS
Model MARCEL @ INDEED MODEL MANAGEMENT
Post Production BEN HEINZEL

CONNECTED

EDITORIAL FOR VANITY TEEN

Photographer SABRINA RYNAS
Art Director CHRISTIAN RUESS
Models CINDY & KAYDEN @ FANJAM MODEL MANAGEMEINT
Styling RYAN FOSTER
Hair & Make-up NEVEEN SCELLO

MS DOCKVILLE

Project & Experience Management

Good music, supercool artists, the best drinks of the town made by the best looking bartender of the town and a green island in the beautiful south of Hamburg – what do they have in common? The answer is quite simple. They form the core element of a fantastic art and music festival: the MS Dockville, which was successfully established since 2006 – from a two-day-music festival with 5000 visitors to a summer of love with up to 100.000 visitors with its sister events MS Artville, Spektrum, Vogelball and Butterland.

After ten years of experienced production, human resources, creative gastronomy, sponsorship, social media, artist care and many other tasks I decided to let the summer of love fly. The question after that period was: What do normal people do in their summer? I’m still looking for an answer.

Photography SABRINA RYNAS,
TIMO SOMMER, VIERFOTOGRAFEN

HELLO BY LIPTON

CAMPAIGN FOR LIPTON HOT TEA

Everyone knows Lipton Icetea. But what about hot tea by Lipton? Is there a gap in the german market? Let’s find out with this welcome campaign by Dokyo. “Lipton heißt Willkommen” is the new brand claim and is more than a commercial. It’s a statement for an open and tolerant mind. A sign for more neighborhood. Beyond any age, gender and national borders.

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Idea DOKYO
Creative Direction SÖNKE BUSCH
Art Direction CHRISTIAN RUESS
Photo MALTE BRAUN @ KAI TIETZ
Regie TODD SELBY
Production CHIRP FILMS

THE SECRET GARDEN

EDITORIAL FOR VOGUE ITALIA

Photographer LOREEN HINZ
Art Direction CHRISTIAN RUESS
Hair & Make-up TONY LUNDTRÖM @ BLOSSOM MANAGEMENT
Styling ANDREA HORN @ N MGMT

TOXICATED

EDITORIAL FOR QUALITY MAGAZINE

Photography LOREEN HINZ
Art Direction CHRISTIAN RUESS
Styling ANDREA HORN
Hair & Make-up YVONNE WENGLER, FRANCESCA MAFFI
Models FOLKE, BAYANA, LENA MELCHER

XOXO

EDITORIAL FOR NEO2 MAGAZINE

Photography LOREEN HINZ
Art Direction CHRISTIAN RUESS
Styling ANDREA HORN
Hair & Make-up YVONNE WENGLER
ModelS ALICIA, BAYANA

EUROWINGS ON AIR

LAUNCH CAMPAIGN FOR EUROWINGS

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After years of working on the airline brand Germanwings it was necessary to rethink. From cheap to innovative and charming-cheeky. From Germanwings to Eurowings. In order to introduce the new brand, Eurowings launched an Europewide OOH campaign. To draw attention to the airline’s sexy offers the models were staged in fashion style.

See the case film.

Client EUROWINGS
Agency LUKAS LINDEMANN ROSINSKI
Creative Direction THOMAS SCHMIEGEL, KERSTIN CORRELL
Art Direction CHRISTIAN RUESS
and others

DARK SIDE OF EDEN

Editorial for L’Officiel Malaysia

Photographer LOREEN HINZ
Art Direction CHRISTIAN RUESS
Hair & Make-up TONY LUNDTRÖM @ BLOSSOM MANAGEMENT
Styling ANDREA HORN @ N MGMT

BIRLS & GOYS

Editorial for Durst Magazine

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Photography LOREEN HINZ
Art Direction CHRISTIAN RUESS

THE SOUL HAS NO GENDER

EDITORIAL FOR OE MAGAZINE

Planningtorock‘s song ‘Let’s talk about gender baby’ was the starting point for this editorial. Perception and truth have little to do with one another and everything to do with the resulting images. (taken from OE Magazine)

For this series we were working with the art of collages to underline the gender theme. Because no matter if you’re a boy or a girl or something between, life can be sweet to all of us. This lingerie series were shown in several magazines like OE Magazine or Kaltblut Magazine as well as on some exhibitions.

And now listen to the stunning song.

Photography LOREEN HINZ
Art Direction & Collage CHRISTIAN RUESS
Stylist SILVIA ORTOMBINA
Stylist assistant LAURA MARQUEZ, EKIN GÜLER
Hair & Make-up DANIELA ROTARU
Collage Photography ARVID KNOLL
Models KARINA, INDIA, MARTINE GABRIEL,
ART, GIANNIS, JOHANNES, JAY, ALINE,
JENNY, LAETICIA

BORN TO RUN

campaigning for Mercedes-Benz Vans 2011 - 2018

From the very beginning of my career, I was working for many automotive clients like BMW, BMW Mini, Mercedes-Benz, Audi, Porsche, Smart, Lamborghini & Škoda. From draft to realization, from pitches to daily routine, from 360° campaigns to events and fairs like IAA (Internationale Automobil-Ausstellung) or several web summits. I guess that never-ending love story will go on and on…

Here you can see typical day-day-work that comes to award-winning-work. Working for Hamburg based agency Lukas Lindemann Rosinski was always a pleasure. Thank you for 7 years of freelancing for Mercedes-Benz Vans

Photographer ANKE LUCKMANN
Creative Director HENRY BOSE
Art Director DAMIAN KUCZMIERCZYK
Substitute Art Director CHRISTIAN RUESS

GROSS. STADT. JAEGER.

catalogue for Mercedes-Benz CLA Shooting Brake

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The job was to redesign the catalogue for the stunning Mercedes-Benz CLA Shooting Brake. After the concept turned upside down, the production of the folder could start.

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Here you can see more of the campaign, made by Jung von Matt.

Agency JUNG VON MATT / ALSTER
Creative Direction MARKUS KREMER & THOMAS HEYEN
Art Direction (Catalogue) CHRISTIAN RUESS
Photography ANKE LUCKMANN
Post Production RECOM

FACES

Collages for Loved & Found Magazine

I put a spell on you. In the autumn of 2013 I collaborated with the Leipzig based photographer Loreen Hinz to create some black and white collages. The pictures were shown in Loved & Found Magazine as well as at several exhibitions like The Big Picture, Bondi Beach, Australia and at Month of Photography, Denver.

Photographer LOREEN HINZ
Collage & Art Direction CHRISTIAN RUESS

DIE WORKER MODELLE

Catalogue for Mercedes-Benz Vans

Work it baby. This literature is designed for Mercedes-Benz, while freelancing for Lukas Lindemann Rosinski from 2011 to today. Born to run!

KAFFEE IST NICHT KAFFEE

TVC campaign for Tchibo

Three years of exhausting day-to-day work for the Jung von Matt / Elbe client Tchibo Non-Food were quite a good practice to create this “Kaffee ist nicht Kaffee” TVC series for Jung von Matt/brand activation. From Bad Nauheim to Tansania: We placed real sales ladies in the centre of our campaign – to connect the customer with the company. We turned them into unmistakeable brand ambassadors.

Agency JUNG VON MATT / BRAND ACTIVATION
Executive Creative Director DENEKE VON WELTZIEN
Creative Director KARSTEN RUDDIGKEIT
Art Directors SVEN KLASEN, CHRISTIAN RUESS,
JULIA KLAUSTERMEYER
Text TONI SELZER
Director LARS BÜCHEL

MOUNTAINS

campaign for Mercedes-Benz AMG

Cropping mountains per hour. In 2008, this ad premiered for Mercedes-Benz AMG. Back then I was working as a designer for Jung von Matt/ Elbe. As time goes by…

Creative Directors CHRISTIAN FRITSCHE, PETER KIRCHHOFF
Art Director KAY POTTHOFF
Copywriter FRANK SEILER
Designer CHRISTIAN RUESS

MERCEDES MAGAZINE

campaign for Mercedes-Benz

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Photographer JAN RIEPHOFF
Art Director KAY POTTHOFF, CHRISTIAN RUESS

PLAYERS WELCOME

campaign for John Player Special

Agency PHILIPP & KEUNTJE
Photographer FLORIAN GEISS
Creative Director DIETHER KERNER
Art Director CHRISTIAN RUESS
Stylist MELANIE BESSLER