MINI LIFESTYLE

CAMPAIGN FOR BMW MINI

Photographer HEIKO PRIGGE @ KLEINPHOTOGRAPHEN
Photo assistant JULIAN MÄHRLEIN
Production SHINY PROJECTS
Creative Direction CHRISTIAN RUESS
Casting SOLOMON WINTER
Stylist JENNIFER HAHN
Props Stylist BEATRICE HURST
Agency PACIFIC ENTERTAINMENT

SANTACLARA

CAMPAGIN FOR LIDL INTERNATIONAL

This goes out to all the delight bringers, turkey stuffers, cake bakers, Christmas makers, pudding haters. To all you bearded women, men in high heels, gender breaking gorgeous ones. Within a context of still-up-to-dateness, I almost see it as my duty to fight for more tolerance and against stigma – nowadays more than ever. I celebrate pride and equal gender marriage – cause yes, gender is an everyday concern which is finally and still so very important. Look at my Container Love Art Project. And there is still so much more going wrong in society.

But for now, let’s start with Christmas. In 2016, a group of likewise minded developed a Christmas story full of joy and justice. Überground. New. Different. Supercool. They got one question for you: Why is it that every year again Mister Coca Cola legend himself, Santa Claus, gets all the fame?

So let’s wake up! And do a reality check: Ain’t it the women who do all the work – most of the time, the mothers, grannies, wives and wonder women who cope with all the stress? Well it’s definitely not the fat white-bearded man! Polish your red shoes, wonderful women, marvelous ma’ams, greatest grannies and fantastic females. Raise your glass, ladies. And step aside, old man. It’s time for #santaclara – born to reign an era of equality, sing out loud for justice, and finally gonna make a change.

The message behind? Be proud of yourself, girls. We are. This campaign started for Lidl, and – hell yeah! – #santaclara sweeps the board all over the world since then.

Creative Direction JO MARIE FARWICK & NIKOLAUS RONACHER
Art Direction CHRISTIAN RUESS & KATHI WALTHER
Song EMILY ROBERTS
Production BIGFISH
Music 2WEIMUSIC
Direction NATHAN PRICE

REEPERBAHN FESTIVAL 2017

CONTAINER LOVE EXHIBITION

Container Love Art project at Reeperbahn festival 2017. What a blast. Four days surrounded by wonderful artworks of wonderful artists. Four days of love and diversity. And four days of fantastic singer songwriter music, framed by artist talks, a book presentation, a movie demonstration and an amazing reading.

The Reeperbahn Festival was not only a beautiful experience, but it was also very moving. Many guests talked about their life stories: stories of differentness, stories of outings, stories of their own children which are in a period of discovery for example. They have understood the message: More tolerance! More openness! More togetherness! More love for everyone! Of course, there were others who could not deal with openness, feminism or homosexuality. But they have seen us anyway. ;)

Container Love 6 with | EXHIBITION | AdeY · Amandine Kuhlmann · Anderson Zomer · Andrea Galad · Annika Weertz · Anton Shebetko · Berber Theunissen · Birk Thomassen · Christopher Sherman · Daantje Bons · Joseph Wolfgang Ohlert · Kostis Fokas · Laurence Philomène · Loreen Hinz · Manuel Scrima · Paul Peter · Rainer Torrado · Ruslan Isinev · Sam Scott Schiavo · Schall & Schnabel · Stefan Gunnesch · Sven Serkis · Tania Bohuslavska | TALKS | Joseph Wolfgang Ohlert · Schall & Schnabel | READING | Dominik Bliefert | MUSIC | Emily Roberts & Band · LEA · JJ · Lina Maly · Antje Schomaker | TEAM | Christian Ruess · Patrick Meissner · Jessica Fuchs | DOCUMENTATION | Aileen Höltke · Jessica Stolberg (Vierfotografen) | HELPING HANDS | Susann Ruess · Marius Thieme · Claas Hamann · Carl Ruess · Tim Lucas

Concept CHRISTIAN RUESS
Production Manager PATRICK MEISSNER
Press JESSICA FUCHS
Production CONTAINER LOVE