Photographer HEIKO PRIGGE @ KLEINPHOTOGRAPHEN Photo assistant JULIAN MÄHRLEIN Production SHINY PROJECTS Creative Direction CHRISTIAN RUESS Casting SOLOMON WINTER Stylist JENNIFER HAHN Props Stylist BEATRICE HURST Agency PACIFIC ENTERTAINMENT
SANTACLARA
DIGITAL CROSSOVER CAMPAIGN FOR LIDL
This goes out to all the delight bringers, turkey stuffers, cake bakers, Christmas makers, pudding haters. To all you bearded women, men in high heels, gender breaking gorgeous ones. Within a context of still-up-to-dateness, I almost see it as my duty to fight for more tolerance and against stigma – nowadays more than ever. I celebrate pride and equal gender marriage – cause yes, gender is an everyday concern which is finally and still so very important. Look at my Container Love Art Project. And there is still so much more going wrong in society.
But for now, let’s start with Christmas. In 2016, a group of likewise minded developed a Christmas story full of joy and justice. Überground. New. Different. Supercool. They got one question for you: Why is it that every year again Mister Coca Cola legend himself, Santa Claus, gets all the fame?
So let’s wake up! And do a reality check: Ain’t it the women who do all the work – most of the time, the mothers, grannies, wives and wonder women who cope with all the stress? Well it’s definitely not the fat white-bearded man! Polish your red shoes, wonderful women, marvelous ma’ams, greatest grannies and fantastic females. Raise your glass, ladies. And step aside, old man. It’s time for #santaclara – born to reign an era of equality, sing out loud for justice, and finally gonna make a change.
The message behind? Be proud of yourself, girls. We are. This campaign started for Lidl, and – hell yeah! – #santaclara sweeps the board all over the world since then.
Creative Direction JO MARIE FARWICK & NIKOLAUS RONACHER Art Direction CHRISTIAN RUESS & KATHI WALTHER Song EMILY ROBERTS Production BIGFISH Music 2WEIMUSIC Direction NATHAN PRICE
XOXO
EDITORIAL FOR NEO2 MAGAZINE
Photography LOREEN HINZ Art Direction CHRISTIAN RUESS Styling ANDREA HORN Hair & Make-up YVONNE WENGLER ModelS ALICIA, BAYANA
THE SOUL HAS NO GENDER
EDITORIAL FOR OE MAGAZINE
Planningtorock‘s song ‘Let’s talk about gender baby’ was the starting point for this editorial. Perception and truth have little to do with one another and everything to do with the resulting images. (taken from OE Magazine)
For this series we were working with the art of collages to underline the gender theme. Because no matter if you’re a boy or a girl or something between, life can be sweet to all of us. This lingerie series were shown in several magazines like OE Magazine or Kaltblut Magazine as well as on some exhibitions.
Photography LOREEN HINZ Art Direction & Collage CHRISTIAN RUESS Stylist SILVIA ORTOMBINA Stylist assistant LAURA MARQUEZ, EKIN GÜLER Hair & Make-up DANIELA ROTARU Collage Photography ARVID KNOLL Models KARINA, INDIA, MARTINE GABRIEL, ART, GIANNIS, JOHANNES, JAY, ALINE, JENNY, LAETICIA
KAFFEE IST NICHT KAFFEE
TVC campaign for Tchibo
Three years of exhausting day-to-day work for the Jung von Matt / Elbe client Tchibo Non-Food were quite a good practice to create this “Kaffee ist nicht Kaffee” TVC series for Jung von Matt/brand activation. From Bad Nauheim to Tansania: We placed real sales ladies in the centre of our campaign – to connect the customer with the company. We turned them into unmistakeable brand ambassadors.
Agency JUNG VON MATT / BRAND ACTIVATION Executive Creative Director DENEKE VON WELTZIEN Creative Director KARSTEN RUDDIGKEIT Art Directors SVEN KLASEN, CHRISTIAN RUESS, JULIA KLAUSTERMEYER Text TONI SELZER Director LARS BÜCHEL
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