The aim was to create a modern and sophisticated visual language that is effortlessly authentic yet compelling. We celebrate the pureness of the product. So we translated it into an easy but chic set design, that plays with structure and nature. To bring the unisex into the pictures we chose to work with people that are male & female, international, and styled as pure as the product itself.

We show the plain beauty. But with respect for humans and nature. White and light grey marble built the base of our idea. A reduced set design with water and plants has given this setting a natural and easy going touch. 

Photographer CHRISTIAN RUESS
Photographer ARNE GRUGEL
Concept & Production STUDIO CHRISTIAN RUESS
Hair & Make-up ELLEN GRABANDT
Models MISHO @ ESSELLE
Jenny by VIVA MODELS

Creative Agency STUDIO CHRISTIAN RUESS
Art Director CHRISTIAN RUESS
Director & DOP ARNE GRUGEL
Models Akin Victor @ Seeds Management,
Leo Bingel & Lukas Kahlmeier @ SPIN MODEL MANAGEMENT
Styling SEBASTIAN SCHWARZ & NADINE TORWEIHEN
Hair & Make-up ELLEN GRABANDT
Car JAKOB SCHWARZ
Production MIKE AIR

I don’t know if being creative is the best job in the world. Painting can also be very lonely. To finish a painting and to see it exhibited is one of the best feelings there is. It feels like I created something unique and completely my own. Something that has the capability of becoming immortal.

I have a very narrative style of painting. The stories I tell have an open beginning and ending. I like it when the viewer can compose their own stories from my paintings. I also like to explore traditional subjects of paintings and translate it to my own personal visual language. I don’t believe everything has been said and done in painting. With my paintings I made a fictitious universe where elements from my personal life intertwine with fantasy and references to art history. I’m very inspired by among others Henri Matisse, Henri Rousseau and Claude Monet, but also by nature, my life, my friends, moments and images that circle around the internet.

I think I have many favourite colors. Colour is also a very important aspect of my works. The trick is how to combine them. For instance, I don’t particularly like the color purple. I wouldn’t immediately pick purple to paint, but sometimes it is exactly the right colour for the painting.

I believe canvas works the best for the stories I want to tell. The canvas offers me a kind of freedom where I can do whatever I want. The white canvas is the most difficult and confronting part of my painting process but also presents the most possibilities. There will always be the possibility to explore other materials, such as bronze, ceramics, wallpaintings, … 

Photographer & Interviewer CHRISTIAN RUESS
Artist & Model BEN SLEDSENS

Underwear ads usually plays with a beautiful superficial appearance. Ok, we also love to look at beautiful perfect people staged in beautiful perfect light. But that’s not satisfying. So we asked what’s behind the beauty, behind the six-pack and behind the tattoos.

The result of that collaboration with the underwear brand Rooxs is a film where the models drop their pants and give us a look into their lives – sometimes funny, sometimes thoughtful. The accompanying photo shoot reflects the spirit of the brand: easy going, unadjusted, contemporary, genuine.

Photographer CHRISTIAN RUESS & SVEN SERKIS
Hair & Make-up MAXIMILIAN DAMMANN
Production & Film SPINGUN
Styling ROOXS UNDERWEAR
Models JONATHAN, CLIFFORD, LINUS, LULU

Wrap up in a story and then make your own. 4 reasons why vintage clothing makes you feel good: the uniqueness, the soul and character of the clothes, the money you save for the planet, and don‘t forget shopping for vintage is an incomparable treasure hunt.

Photographer CHRISTIAN RUESS
Model LOTTA DOLL

Photographer CHRISTIAN RUESS
Model @ LUIS @ LOUISA MODELS

There’s a new it piece in town – the smartphone necklace. Not only to protect your phone but to make it also look sexy. The idea of the shoot was to stage the models and products as easy as the product itself. So we created a colorful und reduced visual language that looks like snapshots and funny moments.

To bring more authenticity and spontaneity into the pictures we chose to work with ballet and urban dancers and one athlete. The pictures and small films were created for social media, website and brand shop.

In addition to the pictures we created a couple of super short and super easy films for Instagram. #freeyourphonie

Photographer CHRISTIAN RUESS
Concept & Production STUDIO CHRISTIAN RUESS
Photo Assistant SVEN SERKIS
Moving Images ARNE GRUGEL
Styling VERONIKA NATTER
Hair & Make-up & KATERYNA WULFF
Models PAOLO & DANIELLE @ ESSELLE,
JULIAN @ INDEED, MONA & OLIVER
Booker LAURA SIGNORIELLO