MINI LIFESTYLE

CAMPAIGN FOR BMW MINI

Photographer HEIKO PRIGGE @ KLEINPHOTOGRAPHEN
Photo assistant JULIAN MÄHRLEIN
Production SHINY PROJECTS
Creative Direction CHRISTIAN RUESS
Casting SOLOMON WINTER
Stylist JENNIFER HAHN
Props Stylist BEATRICE HURST
Agency PACIFIC ENTERTAINMENT

NO CHAIN NO GAME

Lookbook & Social Media Campaign for PHONIE

Photographer CHRISTIAN RUESS
Photography & Production STUDIO CHRISTIAN RUESS
Photo Assistant SVEN SERKIS
Stylist VERONIKA NATTER
Hair and Make-up ELLEN GRABANDT
Models PHINI, CLAIRE, LAURA, ROBERT

SANTACLARA

CAMPAGIN FOR LIDL INTERNATIONAL

This goes out to all the delight bringers, turkey stuffers, cake bakers, Christmas makers, pudding haters. To all you bearded women, men in high heels, gender breaking gorgeous ones. Within a context of still-up-to-dateness, I almost see it as my duty to fight for more tolerance and against stigma – nowadays more than ever. I celebrate pride and equal gender marriage – cause yes, gender is an everyday concern which is finally and still so very important. Look at my Container Love Art Project. And there is still so much more going wrong in society.

But for now, let’s start with Christmas. In 2016, a group of likewise minded developed a Christmas story full of joy and justice. Überground. New. Different. Supercool. They got one question for you: Why is it that every year again Mister Coca Cola legend himself, Santa Claus, gets all the fame?

So let’s wake up! And do a reality check: Ain’t it the women who do all the work – most of the time, the mothers, grannies, wives and wonder women who cope with all the stress? Well it’s definitely not the fat white-bearded man! Polish your red shoes, wonderful women, marvelous ma’ams, greatest grannies and fantastic females. Raise your glass, ladies. And step aside, old man. It’s time for #santaclara – born to reign an era of equality, sing out loud for justice, and finally gonna make a change.

The message behind? Be proud of yourself, girls. We are. This campaign started for Lidl, and – hell yeah! – #santaclara sweeps the board all over the world since then.

Creative Direction JO MARIE FARWICK & NIKOLAUS RONACHER
Art Direction CHRISTIAN RUESS & KATHI WALTHER
Song EMILY ROBERTS
Production BIGFISH
Music 2WEIMUSIC
Direction NATHAN PRICE

HELLO BY LIPTON

CAMPAIGN FOR LIPTON HOT TEA

Everyone knows Lipton Icetea. But what about hot tea by Lipton? Is there a gap in the german market? Let’s find out with this welcome campaign by Dokyo. “Lipton heißt Willkommen” is the new brand claim and is more than a commercial. It’s a statement for an open and tolerant mind. A sign for more neighborhood. Beyond any age, gender and national borders.

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Idea DOKYO
Creative Direction SÖNKE BUSCH
Art Direction CHRISTIAN RUESS
Photo MALTE BRAUN @ KAI TIETZ
Regie TODD SELBY
Production CHIRP FILMS

XOXO

EDITORIAL FOR NEO2 MAGAZINE

Photography LOREEN HINZ
Art Direction CHRISTIAN RUESS
Styling ANDREA HORN
Hair & Make-up YVONNE WENGLER
ModelS ALICIA, BAYANA

EUROWINGS ON AIR

LAUNCH CAMPAIGN FOR EUROWINGS

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After years of working on the airline brand Germanwings it was necessary to rethink. From cheap to innovative and charming-cheeky. From Germanwings to Eurowings. In order to introduce the new brand, Eurowings launched an Europewide OOH campaign. To draw attention to the airline’s sexy offers the models were staged in fashion style.

See the case film.

Client EUROWINGS
Agency LUKAS LINDEMANN ROSINSKI
Creative Direction THOMAS SCHMIEGEL, KERSTIN CORRELL
Art Direction CHRISTIAN RUESS
and others

BIRLS & GOYS

Editorial for Durst Magazine

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Photography LOREEN HINZ
Art Direction CHRISTIAN RUESS

THE SOUL HAS NO GENDER

EDITORIAL FOR OE MAGAZINE

Planningtorock‘s song ‘Let’s talk about gender baby’ was the starting point for this editorial. Perception and truth have little to do with one another and everything to do with the resulting images. (taken from OE Magazine)

For this series we were working with the art of collages to underline the gender theme. Because no matter if you’re a boy or a girl or something between, life can be sweet to all of us. This lingerie series were shown in several magazines like OE Magazine or Kaltblut Magazine as well as on some exhibitions.

And now listen to the stunning song.

Photography LOREEN HINZ
Art Direction & Collage CHRISTIAN RUESS
Stylist SILVIA ORTOMBINA
Stylist assistant LAURA MARQUEZ, EKIN GÜLER
Hair & Make-up DANIELA ROTARU
Collage Photography ARVID KNOLL
Models KARINA, INDIA, MARTINE GABRIEL,
ART, GIANNIS, JOHANNES, JAY, ALINE,
JENNY, LAETICIA

FACES

Collages for Loved & Found Magazine

I put a spell on you. In the autumn of 2013 I collaborated with the Leipzig based photographer Loreen Hinz to create some black and white collages. The pictures were shown in Loved & Found Magazine as well as at several exhibitions like The Big Picture, Bondi Beach, Australia and at Month of Photography, Denver.

Photographer LOREEN HINZ
Collage & Art Direction CHRISTIAN RUESS

MOUNTAINS

campaign for Mercedes-Benz AMG

Cropping mountains per hour. In 2008, this ad premiered for Mercedes-Benz AMG. Back then I was working as a designer for Jung von Matt/ Elbe. As time goes by…

Creative Directors CHRISTIAN FRITSCHE, PETER KIRCHHOFF
Art Director KAY POTTHOFF
Copywriter FRANK SEILER
Designer CHRISTIAN RUESS