MINI LIFESTYLE

ADVERTISING CAMPAIGN FOR MINI

Photographer HEIKO PRIGGE @ KLEINPHOTOGRAPHEN
Photo assistant JULIAN MÄHRLEIN
Production SHINY PROJECTS
Creative Direction CHRISTIAN RUESS
Casting SOLOMON WINTER
Stylist JENNIFER HAHN
Props Stylist BEATRICE HURST
Agency PACIFIC ENTERTAINMENT

NO CHAIN NO GAME

Lookbook for PHONIE

Photographer CHRISTIAN RUESS
Photography & Production STUDIO CHRISTIAN RUESS
Photo Assistant SVEN SERKIS
Stylist VERONIKA NATTER
Hair and Make-up ELLEN GRABANDT
Models PHINI, CLAIRE, LAURA, ROBERT

HELLO NEIGHBOUR

ADVERTISING CAMPAIGN FOR LIPTON

Everyone knows Lipton Icetea. But what about hot tea by Lipton? Is there a gap in the german market? Let’s find out with this welcome campaign by Dokyo. “Lipton heißt Willkommen” is the new brand claim and is more than a commercial. It’s a statement for an open and tolerant mind. A sign for more neighborhood. Beyond any age, gender and national borders.

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Idea DOKYO
Creative Direction SÖNKE BUSCH
Art Direction CHRISTIAN RUESS
Photo MALTE BRAUN @ KAI TIETZ
Regie TODD SELBY
Production CHIRP FILMS

GROSS. STADT. JAEGER.

Catalogue Design for Mercedes-Benz

christianruess_mercedesbenzCLAShootingBrake

The job was to redesign the catalogue for the stunning Mercedes-Benz CLA Shooting Brake. After the concept turned upside down, the production of the folder could start.

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christian_ruess_CLA_1

Here you can see more of the campaign, made by Jung von Matt.

Agency JUNG VON MATT / ALSTER
Creative Direction MARKUS KREMER & THOMAS HEYEN
Art Direction (Catalogue) CHRISTIAN RUESS
Photography ANKE LUCKMANN
Post Production RECOM

BORN TO RUN

Mercedes-Benz Vans 2011 - 2018

From the very beginning of my career, I was working for many automotive clients like BMW, BMW Mini, Mercedes-Benz, Audi, Porsche, Smart, Lamborghini & Škoda. From draft to realization, from pitches to daily routine, from 360° campaigns to events and fairs like IAA (Internationale Automobil-Ausstellung) or several web summits. I guess that never-ending love story will go on and on…

Here you can see typical day-day-work that comes to award-winning-work. Working for Hamburg based agency Lukas Lindemann Rosinski was always a pleasure. Thank you for 7 years of freelancing for Mercedes-Benz Vans

Photographer ANKE LUCKMANN
Creative Director HENRY BOSE
Art Director DAMIAN KUCZMIERCZYK
Substitute Art Director CHRISTIAN RUESS

EUROWINGS ON AIR

LAUNCH CAMPAIGN FOR EUROWINGS

christian_ruess_eurowings

After years of working on the airline brand Germanwings it was necessary to rethink. From cheap to innovative and charming-cheeky. From Germanwings to Eurowings. In order to introduce the new brand, Eurowings launched an Europewide OOH campaign. To draw attention to the airline’s sexy offers the models were staged in fashion style.

See the case film.

Client EUROWINGS
Agency LUKAS LINDEMANN ROSINSKI
Creative Direction THOMAS SCHMIEGEL, KERSTIN CORRELL
Art Direction CHRISTIAN RUESS
and others