MINI LIFESTYLE

CAMPAIGN FOR BMW MINI

Photographer HEIKO PRIGGE @ KLEINPHOTOGRAPHEN
Photo assistant JULIAN MÄHRLEIN
Production SHINY PROJECTS
Creative Direction CHRISTIAN RUESS
Casting SOLOMON WINTER
Stylist JENNIFER HAHN
Props Stylist BEATRICE HURST
Agency PACIFIC ENTERTAINMENT

NO CHAIN NO GAME

Lookbook & Social Media Campaign for PHONIE

Photographer CHRISTIAN RUESS
Photography & Production STUDIO CHRISTIAN RUESS
Photo Assistant SVEN SERKIS
Stylist VERONIKA NATTER
Hair and Make-up ELLEN GRABANDT
Models PHINI, CLAIRE, LAURA, ROBERT

HELLO BY LIPTON

CAMPAIGN FOR LIPTON HOT TEA

Everyone knows Lipton Icetea. But what about hot tea by Lipton? Is there a gap in the german market? Let’s find out with this welcome campaign by Dokyo. “Lipton heißt Willkommen” is the new brand claim and is more than a commercial. It’s a statement for an open and tolerant mind. A sign for more neighborhood. Beyond any age, gender and national borders.

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Idea DOKYO
Creative Direction SÖNKE BUSCH
Art Direction CHRISTIAN RUESS
Photo MALTE BRAUN @ KAI TIETZ
Regie TODD SELBY
Production CHIRP FILMS

EUROWINGS ON AIR

LAUNCH CAMPAIGN FOR EUROWINGS

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After years of working on the airline brand Germanwings it was necessary to rethink. From cheap to innovative and charming-cheeky. From Germanwings to Eurowings. In order to introduce the new brand, Eurowings launched an Europewide OOH campaign. To draw attention to the airline’s sexy offers the models were staged in fashion style.

See the case film.

Client EUROWINGS
Agency LUKAS LINDEMANN ROSINSKI
Creative Direction THOMAS SCHMIEGEL, KERSTIN CORRELL
Art Direction CHRISTIAN RUESS
and others

BIRLS & GOYS

Editorial for Durst Magazine

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Photography LOREEN HINZ
Art Direction CHRISTIAN RUESS

BORN TO RUN

campaigning for Mercedes-Benz Vans 2011 - 2018

From the very beginning of my career, I was working for many automotive clients like BMW, BMW Mini, Mercedes-Benz, Audi, Porsche, Smart, Lamborghini & Škoda. From draft to realization, from pitches to daily routine, from 360° campaigns to events and fairs like IAA (Internationale Automobil-Ausstellung) or several web summits. I guess that never-ending love story will go on and on…

Here you can see typical day-day-work that comes to award-winning-work. Working for Hamburg based agency Lukas Lindemann Rosinski was always a pleasure. Thank you for 7 years of freelancing for Mercedes-Benz Vans

Photographer ANKE LUCKMANN
Creative Director HENRY BOSE
Art Director DAMIAN KUCZMIERCZYK
Substitute Art Director CHRISTIAN RUESS

GROSS. STADT. JAEGER.

catalogue for Mercedes-Benz CLA Shooting Brake

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The job was to redesign the catalogue for the stunning Mercedes-Benz CLA Shooting Brake. After the concept turned upside down, the production of the folder could start.

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Here you can see more of the campaign, made by Jung von Matt.

Agency JUNG VON MATT / ALSTER
Creative Direction MARKUS KREMER & THOMAS HEYEN
Art Direction (Catalogue) CHRISTIAN RUESS
Photography ANKE LUCKMANN
Post Production RECOM

OBJET TROUVÉ

Design & Layout for Herr von Eden

Photographer JAN RIEPHOFF @ KAI TIETZ
Designer CHRISTIAN RUESS

DIE WORKER MODELLE

Catalogue for Mercedes-Benz Vans

Work it baby. This literature is designed for Mercedes-Benz, while freelancing for Lukas Lindemann Rosinski from 2011 to today. Born to run!

MOUNTAINS

campaign for Mercedes-Benz AMG

Cropping mountains per hour. In 2008, this ad premiered for Mercedes-Benz AMG. Back then I was working as a designer for Jung von Matt/ Elbe. As time goes by…

Creative Directors CHRISTIAN FRITSCHE, PETER KIRCHHOFF
Art Director KAY POTTHOFF
Copywriter FRANK SEILER
Designer CHRISTIAN RUESS

MERCEDES MAGAZINE

campaign for Mercedes-Benz

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Photographer JAN RIEPHOFF
Art Director KAY POTTHOFF, CHRISTIAN RUESS

PLAYERS WELCOME

campaign for John Player Special

Agency PHILIPP & KEUNTJE
Photographer FLORIAN GEISS
Creative Director DIETHER KERNER
Art Director CHRISTIAN RUESS
Stylist MELANIE BESSLER