Everyone knows Lipton Icetea. But what about hot tea by Lipton? Is there a gap in the german market? Let’s find out with this welcome campaign by Dokyo. “Lipton heißt Willkommen” is the new brand claim and is more than a commercial. It’s a statement for an open and tolerant mind. A sign for more neighborhood. Beyond any age, gender and national borders.

Idea DOKYO
Creative Direction SÖNKE BUSCH
Art Direction CHRISTIAN RUESS
Photo MALTE BRAUN @ KAI TIETZ
Regie TODD SELBY
Production CHIRP FILMS